In a surprising leadership shake-up, Linda Yaccarino has officially stepped down as CEO of X, the social media platform formerly known as Twitter. The resignation comes just over a year after her high-profile appointment by Elon Musk in June 2023.
Yaccarino, a former NBCUniversal advertising executive, was brought in to help steer the platform’s business operations while Musk retained control over product and technology.
Her tenure was marked by efforts to stabilize advertising revenue and reposition the platform as a broader “everything app.”
While no official reason has been given for her departure, sources close to the company cite increasing tensions between Yaccarino’s commercial vision and Musk’s product-led direction.
A replacement has not yet been named, but Musk is expected to take a more active interim role until a new CEO is appointed.
More updates to follow as the story develops.